With increasing competition emerging
social media platforms, and the explosion of the mobile web market Facebook is
a static presence that is no other means look a viable option. Nowadays, having
a vibrant, interactive, online presence for your business is an absolute
necessity. This problem has been successfully resolved by Facebook in past few
decades in order to connect with support system, family and things that matter
to them. Marketing on Facebook is very
common now. It helps your business build for lasting relationships with
people and find new customers. Facebook is a great source through which you can
reach the specific people who are most likely to become your customers.
The three releases seen last week
launched by Facebook are following:
Messenger
Platform and Businesses on Messenger:
Facebook has announced its new Messenger
Platform that allows its 600 million users to create and share content with
third-party tools, and communicate directly with businesses in spite of calling
or emailing them. Facebook is working with a limited set of partners for
business chat, which will roll out sometime in the future. The declaration
endorses the scoop from last week that Facebook
would launch a Messenger Platform focused on content. Facebook Messenger
head David Marcus tells that “In the West, it’s the first messaging platform at
the scale of 600 million-plus users that’s opened up to developers.” Facebook
also launched a slew of new capabilities for analyze developers, advertisers,
websites, and the news feed. We can see all the announcements on Facebook
Launched at F8″ page.
“LiveRail”
that grows Advertisements Business:
We have started with an audience
networks that provides Facebook commercials for your application. Facebook
announcing that they are going further. In the business of growing your
business, and publishers have told Facebook customers want better ways to
manage their advertising operations, optimize their advertising to generate the
most revenue, and provide people with commercials that don't detract from the
overall experiences with their applications. In order to overcome these needs;
Facebook introduces “LiveRail” a technology platform for powering publishers'
video businesses. It will now support display advertisements in mobile
application. “LiveRail” will also be able to knock into Facebook's anonymized
people-based demographic information in order to help publishers more
accurately targeted. LiveRail will empower native announcement formats as well
as standard display placements like interstitials and banners. The Audience Network with its high
performing native ad format and access to 2 million Facebook advertisers. That
is tightly integrated into this platform.
Facebook
Analytics for Apps:
Facebook releasing “Analytics for Apps”
is a free tool that brings the power of Facebook demographics to cross-device
analysis and measurement. It's designed to help developers and marketers in
order to understand their app's audience, measure how people use their app, and
grow their businesses by running better advertisements.
Some of the features Facebook Analytics for Apps includes
are:
Cross-Device:
Segments:
It has segments, or groups of people who
have certain characteristics for example women or people using Android phones.
You can then look at metrics for these groups to see how they use the
application differently than the overall population.
