E-Business and Social Media – Facebook Mobile Marketing Presence

With increasing competition emerging social media platforms, and the explosion of the mobile web market Facebook is a static presence that is no other means look a viable option. Nowadays, having a vibrant, interactive, online presence for your business is an absolute necessity. This problem has been successfully resolved by Facebook in past few decades in order to connect with support system, family and things that matter to them. Marketing on Facebook is very common now. It helps your business build for lasting relationships with people and find new customers. Facebook is a great source through which you can reach the specific people who are most likely to become your customers.

The three releases seen last week launched by Facebook are following:

Messenger Platform and Businesses on Messenger:

Facebook has announced its new Messenger Platform that allows its 600 million users to create and share content with third-party tools, and communicate directly with businesses in spite of calling or emailing them. Facebook is working with a limited set of partners for business chat, which will roll out sometime in the future. The declaration endorses the scoop from last week that Facebook would launch a Messenger Platform focused on content. Facebook Messenger head David Marcus tells that “In the West, it’s the first messaging platform at the scale of 600 million-plus users that’s opened up to developers.” Facebook also launched a slew of new capabilities for analyze developers, advertisers, websites, and the news feed. We can see all the announcements on Facebook Launched at F8″ page.

“LiveRail” that grows Advertisements Business:

We have started with an audience networks that provides Facebook commercials for your application. Facebook announcing that they are going further. In the business of growing your business, and publishers have told Facebook customers want better ways to manage their advertising operations, optimize their advertising to generate the most revenue, and provide people with commercials that don't detract from the overall experiences with their applications. In order to overcome these needs; Facebook introduces “LiveRail” a technology platform for powering publishers' video businesses. It will now support display advertisements in mobile application. “LiveRail” will also be able to knock into Facebook's anonymized people-based demographic information in order to help publishers more accurately targeted. LiveRail will empower native announcement formats as well as standard display placements like interstitials and banners. The Audience Network with its high performing native ad format and access to 2 million Facebook advertisers. That is tightly integrated into this platform.

Facebook Analytics for Apps:

Facebook releasing “Analytics for Apps” is a free tool that brings the power of Facebook demographics to cross-device analysis and measurement. It's designed to help developers and marketers in order to understand their app's audience, measure how people use their app, and grow their businesses by running better advertisements.

Some of the features Facebook Analytics for Apps includes are:

Cross-Device:

People now use multiple devices tointeract with businesses across apps and websites, and Facebook Analytics forApps can help developers and marketers understand their traffic across thesedevices. It will help them to improve performance.

Segments:

It has segments, or groups of people who have certain characteristics for example women or people using Android phones. You can then look at metrics for these groups to see how they use the application differently than the overall population.